Prime Minister Narendra Modi is learnt to have requested Union ministers to actively take part within the Viksit Bharat Sankalp Yatra, a mega outreach marketing campaign aimed toward highlighting central schemes.
In line with sources, addressing a gathering of the Union Council of Ministers on Tuesday, the prime minister stated the outreach programme is a part of making a “viksit Bharat” (developed India).
He requested the ministers to concentrate on spreading the phrase on how a number of schemes have been designed to profit numerous sections of the society.
Autos are getting used for publicising authorities schemes throughout 2.55 lakh gram panchayats and practically 18,000 places in city areas.
The IEC (Info, Schooling and Communication) vans are being branded with totally different authorities schemes, corresponding to Kisan Credit score Card, the agricultural housing scheme, the Ujjwala scheme and the PM Svanidhi yojana, amongst others.
As a part of the Yatra, greater than 2,500 cell performing vans and over 200 cell theatre vans will probably be pressed into service to cowl the two.55 lakh gram panchayats and clusters in all cities and cities of the nation.
The outreach programme has been conceptualised on the “whole-of-government method”, with the Ministry of Agriculture being the nodal ministry for the agricultural marketing campaign and the Ministry of Info and Broadcasting spearheading the city marketing campaign.
The prime minister launched the yatra from Jharkhand’s Khunti on November 15.
He had flagged off 5 specially-designed IEC vans to mark the launch of the yatra. Related vans had been flagged off from different districts throughout the nation which have a major tribal inhabitants.
The marketing campaign to achieve out to the beneficiaries of the Centre’s flagship programmes each in rural and concrete areas will culminate on January 25, 2024.
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