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Like yearly for the higher a part of a decade, late February finds me in Barcelona, Spain, the place the Cellular World Congress takes place. Till just a few years in the past, MWC was additionally the house of Samsung’s newest Galaxy S flagship telephone.
Samsung would unveil the latest Galaxy S fashions whereas concurrently mounting an enormous advertising marketing campaign. Your entire city could be lined with Galaxy S posters teasing or exhibiting off the brand new Galaxy S mannequin within the days forward of the Sunday occasion.
Few others had been capable of mount equally huge campaigns. Huawei was one of many few telephone makers that really fought Samsung head-on.
Now, at MWC 2024, Samsung has as soon as once more taken over Barcelona as if it’s about to unveil the Galaxy S24 collection. And no person is admittedly attempting to outshine the Korean telephone maker. That’s particularly shocking contemplating the Galaxy S24 telephones went on sale greater than a month in the past, with Samsung reportedly making a killing in gross sales.
The Galaxy S24 offered higher than anticipated, together with in Europe. And it appears like Samsung doesn’t need the telephones popping out of MWC 2024 to outshine the Galaxy S24 and its Galaxy AI.
The huge poster pictured above takes over the facade of a 7-story constructing within the heart of Barcelona. It advertises the Galaxy S24 Extremely, which is probably the most highly effective mannequin.
In case you’re shopping for the telephone in Europe, the Extremely can be the one mannequin that options the Snapdragon 8 Gen 3 processor. The Qualcomm chip outperforms the Exynos 2400 that powers the Galaxy S24 and S24 Plus.
As I stated, it’s commonplace to see Samsung make such an effort in Spain. The distinction is that Samsung is doing it greater than a month after unveiling the Galaxy S24 collection. Not solely that, however Samsung doesn’t have a giant occasion set for MWC this 12 months. So, let’s zoom out.
Right here’s the identical photograph in a distinct context that wants some explaining. Within the decrease proper nook, proper above the BGR brand, you will notice Apple’s flagship retail retailer in Barcelona. It’s usually very crowded, as Apple retail shops typically are.
The location of that huge Galaxy S24 poster isn’t unintended. And it will get higher. Throughout the road from the Apple retailer, you’ll discover a short-term Samsung sales space, the place the corporate is at the moment demoing the Galaxy AI that runs on the Galaxy S24 telephones.
Samsung has used the identical spot through the years to showcase different flagships.
This all is sensible, in fact. Samsung is seeking to promote as many Galaxy S24 items as it may as rapidly as potential. After all they’re plastering town heart with advertisements. However it’s greater than that; Samsung is working a reside expertise for the Galaxy S24, inviting individuals to strive the Galaxy S24 in Barcelona between February fifteenth and February twenty ninth (when MWC ends).
Electronics shops additionally characteristic Galaxy S24 areas selling the telephones and particular offers. I used to be prompted to benefit from stated offers in a pop-up retailer specializing in Galaxy S24’s AI. I then discovered flyers in public transportation promoting the telephone and Galaxy AI.
It is a huge advertising push that has no actual opposition. Huawei is not the sturdy participant it was just a few years in the past. It received’t host a giant launch occasion this 12 months, both. As an alternative, we have now Xiaomi and Honor, each with occasions on Sunday. They may in all probability unveil Android flagships that can rival the Galaxy S24 collection. However their advertising efforts within the metropolis are non-existent.
The Xiaomi 14 Extremely and the Honor Magic 6 Professional are anticipated to be revealed at MWC 2024. The previous launched in China on Thursday. Honor has been teasing the next-gen Magic Professional mannequin on-line for weeks now. But there are not any teasers in a metropolis the place tens of hundreds of persons are going to attend one of many world’s largest mobile-centric commerce exhibits.
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