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Because the election cycle heats up, Florida First Woman Casey DeSantis desires you to know that the left is coming on your kids, and Ron DeSantis is the one one who can save them.
She launched “Mamas for DeSantis”—a nationwide model of the group she based in the course of the Florida governor’s 2022 reelection marketing campaign—on Thursday, releasing an advert that describes the left-wing assault on America’s kids with breathless fervor.
“While you come after our children, we combat again, as a result of there’s nothing we can’t do to guard our youngsters. They don’t seem to be yours,” Casey DeSantis narrates over smoky footage of crying toddlers in masks, clips of Pleasure parades, and photographs of Lia Thomas and different transgender athletes. “We is not going to let you exploit their innocence to advance your agenda.”
The advert, which comes on the heels of a now-deleted marketing campaign video focusing on Donald Trump’s comparatively pro-LGBT file, solidifies DeSantis because the candidate of the too on-line.
From the start, the DeSantis marketing campaign has been marked by an virtually singular deal with culture-war points. Usually eschewing financial proposals, DeSantis as a substitute appears extra eager about ginning up assist from right-wing Twitter trolls than a broad coalition of Republican voters.
This was made clear by Thursday’s marketing campaign advert; it approaches topics that must be relative slam-dunks for DeSantis—faculty alternative and opposition to COVID faculty closures and masks mandates—with an off-puttingly conspiratorial edge. As an alternative of specializing in DeSantis’ precise coverage file, it as a substitute makes a Helen Lovejoy-esque plea to consider the youngsters—full with a photograph of just a little lady with a kinkster in a leather-based canine masks.
Whereas the advert was certainly successful with Libs of TikTok followers, it is not precisely clear how the messaging is meant to draw voters who aren’t glued to the right-wing web. As an alternative of leaning into his earlier fame as a saner—and extra electable—executor of Trumpist coverage, DeSantis is now making an attempt to solid himself as an much more right-wing model of Trump.
However as a substitute of gaining new assist from Trump devotees, DeSantis will doubtless find yourself alienating the identical voters he most wants to draw—Republicans who can barely abdomen supporting somebody as sleazy and bombastic as Donald Trump.
Sadly for DeSantis, whereas tradition struggle points dominate the far left and much proper—the loudest voices on on-line platforms—common voters are constantly much less . Time and time once more, polling exhibits that financial points dominate voters’ curiosity, with concern over authorities management, immigration, and crime following behind.
DeSantis would not have to sensationalize to get a simple win on the sorts of points Mamas for DeSantis is presumably targeted on. Training has been a strong matter for Republicans in recent times—particularly because the COVID faculty closures favored by Democrats could be solidly blamed for disastrous declines in instructional outcomes. A calmer, simpler advert would deal with DeSantis’ constant opposition to COVID-19 faculty closures and his strong file advancing faculty alternative in Florida. However that would not really feel fairly as good as proudly owning the libs.
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