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In line with the newly launched Mastercard-CrescentRating International Muslim Journey Index (GMTI) 2023, Indonesia and Malaysia are the highest two Muslim journey locations worldwide.
Because it enters its eighth yr, the annual report analyzes information from practically 140 nations to disclose which locations meet the wants of the more and more influential halal journey phase.
Globally, the halal journey demographic represents a big market phase. The GMTI estimates that Muslim worldwide arrivals will attain 110 million in 2022 and 140 million in 2023. By 2028, Muslim arrivals are anticipated to achieve 230 million, with an estimated US$225 billion in expenditure. In Asia, 31% of all vacationers determine as Muslim, leading to 230 million arrivals in 2028.
This yr, each Indonesia and Malaysia have been ranked equally within the GMTI; Indonesia topped the rating within the 2019 report, whereas Malaysia has constantly led the index since its inception in 2015. With a rating of twelfth, Singapore is the one nation exterior the Group of Islamic Cooperation to rank within the prime 20 (together with the UK).
There are 4 key standards assessed within the index: Entry, Communication, Atmosphere, and Providers (ACES). All 4 South-east Asian locations ranked among the many prime ten on these standards, with Indonesia and Malaysia each scoring 73 (out of 100), Singapore scoring 64, Thailand scoring 52, and the Philippines scoring 46 on common.
Muslim vacationers additionally incorporate sustainability into their journey attributable to world journey behaviors, based on the report. These behaviors embody selecting locations and actions that enhance their well being and well-being, discovering genuine experiences, and integrating private improvement into their journey plans.
The Muslim traveler group isn’t monolithic, however lots of them are on the lookout for journey plans that align with faith-oriented standards, resembling the provision of halal meals, prayer rooms, and inspiring communication from locations, stated CrescentRating’s founder and CEO, Fazal Bahardeen.
All through the years, we’ve got constantly noticed that markets that prioritize these necessities carry out effectively amongst Muslim vacationers, and we hope that the 2023 version will present insights that can enable locations to achieve extra understanding, extra inclusivity, and in the end, a better relationship with this demographic.
In his assertion, Safdar Khan, Mastercard division president, of Southeast Asia, stated: “With the journey trade already rising at pre-pandemic ranges, the GMTI reveals how faith-based vacationers’ wants have advanced, and the way they are often higher met to create extra resilient tourism providers.” The GMTI will assist bolster the continuing restoration within the Muslim journey sector and lay the muse for future development.
Muslim Journey Intent Tracker, Muslim Traveller Accountable Tourism Framework, GMTI Efficiency Matrix, and Muslim Ladies Pleasant Locations are 4 new instruments included in GMTI’s newest version.
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