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Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to ladies who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anyplace you get your podcasts to remain tuned.
Maria Dueñas Jacobs fully modified the world of youngsters’s equipment when she launched Tremendous Smalls, a playful, gem-studded equipment model devoted to youngsters. Rapidly turning into vital at kids’s birthday events and a beacon of pleasure for youths who dream of adorning themselves with playful but lovely equipment, Tremendous Smalls has elevated kids’s equipment in a method like by no means earlier than.
The inventive thoughts behind the model, Jacobs began her profession within the vogue trade. With a powerful background that seamlessly blends vogue, editorial experience, and model growth, Jacobs has over a decade of expertise as an equipment editor, and later director, for prestigious publications corresponding to Glamour and Elle, and in addition performed a big position in model growth at Sew Repair. Nevertheless, it was her private life, as a mom to a few younger daughters, that offered the true inspiration for Tremendous Smalls.
The genesis of Tremendous Smalls got here from a easy but profound interplay together with her center daughter, Luna, who was 5 on the time. Luna, like many kids, was fascinated by her mom’s assortment of fantastic jewellery. Recognizing her daughter’s want for lovely equipment of her personal, Luna proposed a deal: She would chorus from enjoying together with her mom’s costly items if she had her personal “subtle” equipment. This negotiation was a lightbulb second for Jacobs, who realized she might mix her skilled experience together with her maternal instincts to create one thing particular.
Drawing on her in depth background, Jacobs got down to develop kid-friendly jewellery that did not compromise on magnificence or the joys of unboxing. She aimed to re-create the posh expertise related to manufacturers like Cartier or Tiffany & Co. for a youthful viewers. The end result was Tremendous Smalls, a model that launched in 2019 to instant acclaim. Every bit of knickknack was designed with kids in thoughts, from the playful designs to the beautiful yellow packaging that promised an unboxing expertise paying homage to opening a treasure chest.
However Jacobs did not cease at jewellery. Understanding the varied pursuits of youngsters, Tremendous Smalls has expanded into different classes, together with sneakers and crafts, catching the eye of main gamers, resulting in collaborations with iconic manufacturers like Disney, and incomes a coveted spot on Oprah’s Favourite Issues listing for 3 consecutive years. Hear to the most recent episode of Second Life to listen to how Jacobs created a model impressed by a mom’s love and crafted with the experience of a seasoned vogue editor.
Maintain scrolling to find Tremendous Smalls’ best-selling merchandise.
Subsequent: How Charlotte Cruze, co-founder of Alice Mushrooms, is Altering the Dialog round Purposeful Mushroom Candies
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