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The important thing query for the Academy is whether or not or not this batch of nominees is sufficient to transfer the needle on viewership. Audiences love Christopher Nolan and the awards voting our bodies do as nicely. It looks like “Oppenheimer” provides him one of the best likelihood in his total profession at successful each Greatest Director and Greatest Image. Equally, “Barbie” feels prefer it may stroll away with some huge prizes, although Greta Gerwig was shockingly ignored of the Greatest Director class (to not point out Margot Robbie not being nominated for Greatest Actress).
That is to say, the favored Greatest Image nominees this 12 months really feel like they’re extra than simply nominations for the sake of a nomination. These are wildly widespread motion pictures which can be additionally very a lot within the race. So, whereas we had some vastly widespread motion pictures nominated final 12 months as nicely, the favored motion pictures this 12 months have extra pores and skin within the recreation, and audiences really feel invested in lots of of those motion pictures. That would assist on the subject of viewership, which actually wants a lift.
Final 12 months’s Oscars ceremony was seen by 18.7 million folks, which was an enormous enhance from the all-time low in 2021 of simply 10.4 million viewers. However we’re nonetheless leaps and bounds away from pre-pandemic numbers when the ceremony simply introduced in 30 million viewers or extra. Hollywood wants folks to care about awards — notably the Oscars — as these items strongly encourage the selections to make sure varieties of motion pictures. In an more and more unsure market, one may argue the significance of the Oscars has by no means been larger (and, with it, the common moviegoer’s funding within the Oscars). We’ll see if this explicit batch of nominees is as much as the duty at hand.
The 96th annual Academy Awards are set to air on Sunday, March 10, 2024, on ABC.
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