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Kelley Morrell, CFO of Surprise Group and previously of Blackstone, to affix the Board and
Sean Bock, previously of Drybar, to guide new franchising efforts
Boston, MA, Nov. 16, 2023 (GLOBE NEWSWIRE) — MiniLuxe Holding Corp. (TSXV: MNLX) introduced at the moment that Kelley Morrell, present CFO of Surprise Group and former Senior Managing Director of Blackstone, has been appointed to affix MiniLuxe’s Board of Administrators topic to closing shareholder approval on the Firm’s annual assembly to be held on December 1, 2023. The Firm additionally introduced that it’s partnering with Sean Bock, longstanding head of franchise divisions for service retail manufacturers together with Drybar and Heyday, to function MiniLuxe’s Franchise Improvement Officer. MiniLuxe will launch its franchising plans along with Mr. Bock within the first half of 2024.
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Kelley Morrell is a extremely skilled investor and working govt with a confirmed monitor file of delivering distinctive returns for buyers. She is at the moment the Chief Monetary Officer at Surprise Group, an organization that was based by entrepreneur Marc Lore and is redefining at-home eating and meals supply. Ms. Morrell can also be the founding father of Highline Capital Investments, a household workplace supporting feminine and minority-founded companies.
Ms. Morrell’s expertise contains serving beforehand as Senior Managing Director of the Blackstone Group, the place she led a world workforce throughout Blackstone’s non-public fairness methods and was co-chair of the Blackstone Ladies’s Initiative. At Blackstone, she led market-leading deal transcations together with Spanx and Bumble the place she additionally held board and interim govt positions.
“We’re thrilled to welcome Kelley Morrell to our board of administrators,” stated Stefanie Jay, Chief Enterprise and Technique Officer of eBay and Chair of MiniLuxe’s Board Governance Committee. “Kelley’s monitor file of driving worth creation via model and operational excellence whereas disrupting industries is a big asset to MiniLuxe. It additionally goes with out saying that her personal values are squarely aligned with MiniLuxe’s mission,” added Ms. Jay.
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Sean Bock may also broaden MiniLuxe’s capabilities as the corporate declares at the moment its intention to develop a franchise program to enrich its studios which carry out nailcare, waxing and esthetic providers. Mr. Bock brings related expertise having spearheaded and led Drybar’s and Heyday’s franchise packages. Along with designing and driving MiniLuxe’s franchise program, Mr. Bock may also assist the corporate’s efforts on any acquisitive conversions (acquisitions of different nail care places to be transformed into MiniLuxe branded items).
“MiniLuxe is among the most fun model platforms that I’ve ever come throughout with a mission to seriously change its business. Having labored with different mission-based service ideas and seeing the influence franchising could make, I couldn’t be extra excited by MiniLuxe’s potential to develop via franchise companions who share within the firm’s objective, requirements and values,” says Mr. Bock.
“The most important lesson we have now discovered with our MiniLuxe studio enterprise is that performace is immediately correlated with having the correct chief in any given retailer location. Franchising is among the greatest automobiles we all know that may scale localized entrepreneurship in a capital-efficient method. As we have now continued to optimize our studio efficiency and studio-level economics, particularly studio quantity progress, we’re particularly enthusiastic about marrying this sturdy base with Sean Bock’s experience to our model and progress journey,” stated Tony Tjan, CEO of MiniLuxe.
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Ms. Morrell and Mr. Bock will obtain incentive choices as part of their compensation and have additionally made commitments to grow to be buyers within the firm.
About MiniLuxe
MiniLuxe, a Delaware company primarily based in Boston, Massachusetts is a digital-first, socially accountable way of life model and expertise empowerment platform for the nail and waxing business. For over a decade, MiniLuxe has been setting business requirements for well being, hygiene, prime quality providers, and truthful labor practices in its efforts to rework the nail care and waxing business. Underlying MiniLuxe’s mission and objective is to grow to be one of many largest inclusionary educators and employers of various self-care professionals throughout our omni-channel ecosystem and expertise empowerment platform.
Immediately, MiniLuxe derives its income streams from nail care and waxing providers throughout an omni-channel ecosystem with company-owned studios and off-premise partnerships. The corporate additionally develops and sells a proprietary retail and e-commerce line of fresh nail care and waxing merchandise which can be additionally utilized in MiniLuxe providers. MiniLuxe is pushed by a totally built-in digital platform that manages all consumer bookings, preferences, and funds and supplies designers with the flexibility to handle scheduling and consumer preferences, monitor their efficiency and compensation, and entry coaching content material. Since its inception, MiniLuxe has carried out over 3 million providers. www.miniluxe.com
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For additional data
Anthony Tjan
Govt Chairman and CEO, MiniLuxe Holding Corp.
atjan@miniluxe.com
Neither TSX Enterprise Change nor its Regulation Providers Supplier (as that time period is outlined within the insurance policies of the TSX Enterprise Change) accepts duty for the adequacy or accuracy of this launch.
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