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Sony Music Leisure (SME) has employed Geoff Taylor MBE as its first ever Government Vice President, Synthetic Intelligence.
Taylor was beforehand CEO of the BPI – the London-based UK commerce physique that represents the pursuits of the foremost document corporations, along with some impartial labels.
Tayor ran the BPI from 2007 to 2022, turning his consideration, amongst different issues, to the trade’s struggle in opposition to piracy and streaming fraud, along with lobbying for the UK document trade’s pursuits in political circles.
In his new EVP function at Sony, Taylor will report back to New York-based Kevin Kelleher, Sony Music’s Chief Working Officer; Taylor will even work carefully with SME’s International Digital Enterprise and Enterprise & Authorized Affairs divisions.
In an inner memo as we speak (June 23) confirming Taylor’s arrival at Sony, obtained by MBW, Kevin Kelleher wrote: “Synthetic Intelligence (AI) has nice significance for the way forward for the music trade and, in consequence, extra targeted consideration on it’s required.”
Kelleher famous that, in his new function, Taylor will “align and assist coordinate the work of each a part of the [Sony Music] enterprise that touches AI”.
Kelleher stated he was “delighted [Taylor] is becoming a member of to assist us efficiently navigate a key second within the historical past of the music trade.”
Taylor’s arrival as EVP, Synthetic Intelligence at Sony Music is confirmed simply as AI is turning into an more and more excessive precedence for the worldwide music trade.
Final month, Sony Music Group Chairman, Rob Stringer, stated in an investor presentation: “AI guarantees to offer us instruments in order that our artists and writers can create and innovate. It additionally heralds higher ranges of perception by machine studying, in addition to potential new licensing channels and avenues for industrial exploitation. There’s a whole lot of alternative on this space to be enthusiastic about all through our firm.”
Added Stringer: “We’re enormously conscious of the challenges forward [with AI] too. We are going to shield our creators on each degree potential whether or not it’s inventive, monetary, or authorized in foundation.”
Stringer continued: “I believe AI will turn out to be a particularly constructive software within the artist improvement course of. I believe it can assist the perfect creators make glorious content material. However proper now we’re [mainly] anxious in regards to the lowest widespread denominator, which is [AI’s role in] flooding platforms with countless content material of a substandard nature.”
Previous to becoming a member of the BPI in 2007, Geoff Taylor was Normal Counsel and Government Vice-President at our international recorded music commerce physique, the IFPI from 2005-2007.
Earlier this yr, Taylor penned a well-liked op/ed for Music Enterprise Worldwide in which he explored numerous areas that might drive future income development for the worldwide document trade.Music Enterprise Worldwide
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