[ad_1]
Sylvester daCunha, promoting legend and the person behind Amul’s ‘Completely Butterly’ advert marketing campaign, handed away on Tuesday. The advert marketing campaign was launched in 1966 after it was designed by daCunha, who was the then Managing Director of the promoting company ASP and its artwork director Eustace Fernandes, India In the present day reported.
Jayen Mehta, Managing Director of Gujarat Milk Advertising and marketing Federation, which sells its product below the Amul model, mentioned he Sylvester daCunha, Chairman of daCunha Communications, handed away final evening. Mehata mentioned daCunha was a doyen of the Indian promoting trade, who was related to Amul because the Sixties.
“The Amul household joins in mourning this unhappy loss,” he wrote on Twitter.
Congress communication in-charge Jairam Ramesh mentioned Dr V Kurien, in his memoirs, had acknowledged the inventive genius of Sylvester daCunha who was a legend of Indian promoting. “His elder brother Gerson daCunha one other legend of the Indian advert trade and the cultural world who labored with Sam Pitroda to popularise the know-how missions within the late 80s handed away final 12 months.”
TMC’s Derek O’Brien, too, paid tribute to daCunha by sharing certainly one of his favorite advertisements from 2021 – “She Didi it once more!” “Sylvester daCunha, promoting legend, the genius behind the long-lasting ‘Amul Woman’, met his Nice Creator In The Sky. A lot respect and admiration. Here is certainly one of my favourites from 2021. Pay tribute to Mr daCunha by sharing your most liked Amul advert,” the TMC chief mentioned.
[ad_2]
Source_link