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Just a few years in the past, a brand new health model entered the scene, utterly innovating they manner folks labored out via its iconic piece of kit, the Bala Bangle. Natalie Holloway is the co-founder and visionary behind Bala and has grown the enterprise from the Bangle to a 360 way of life model. As many profitable companies start, Holloway based Bala after noticing a necessity available in the market. Actually, her life utterly took a flip when she met her future husband and enterprise associate, Max, once they had been each working at international advert company 72andSunny. Holloway started her profession in promoting, the place she labored with main purchasers similar to Jeep and Starbucks, however as soon as she and Max realized their mutual burnout, they determined to go away their jobs and embark on a yearlong journey journey.
All through their travels, the couple brainstormed numerous enterprise concepts, and their aha second got here throughout an unchallenging yoga class in Indonesia. They questioned why nobody was creating fashionable wrist or ankle weights to amp up exercises like these. With this concept in thoughts, they returned from their travels and got down to create the now-beloved Bala Bangle, utilizing a profitable Kickstarter marketing campaign to launch their enterprise.
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