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Natascha Augustin has been promoted to turn out to be Managing Director of Warner Chappell Music Germany.
In her new function, she’s going to report back to Man Moot, Co-Chair and CEO of Warner Chappell Music (WCM), the music publishing arm of Warner Music Group (WMG).
Lars Karlsson, who has served as Managing Director of each WCM Scandinavia and WCM Germany, will now give attention to the writer’s enterprise within the Nordics.
Augustin has performed a pivotal function within the rise of Germany’s rap and hip-hop scene, serving to WCM Germany turn out to be, what it experiences to be, the nation’s number-one home writer for six consecutive years.
She’s going to now spend time in, and oversee, WCM’s three German hubs – Berlin, Hamburg and Munich – that are devoted to tapping into the totally different cultures and scenes throughout the nation.
She has signed and supported a number of of Germany’s high rap stars together with 187 Strassenbande, Apache 207, Capital Bra, Farid Bang, Juju, Katja Krasavice, Luciano, Makko, Nimo, Shirin David, Summer time Cem and breakthrough-superstar Ayliva.
Augustin has additionally labored with high producers comparable to Juhdee, Miksu Macloud and Sira; producer groups like Plugs, Ghana & Geenaro, and Nilly; in addition to genre-defining pop and dance writers together with Felix Jaehn, Kiddo, M22, Southstar and Tom Gregory.
Augustin joined the A&R staff at WCM Germany in 2010, changing into Senior Artistic Director in 2018 and Vice President in 2021.
“This appointment appears like an natural growth in my profession, and a part of the thrilling adjustments inside Warner Chappell Music,” stated Natascha Augustin.
“I’m so grateful to each Man and Lars for placing their belief in me, again from once I was first an A&R Supervisor and obtained to behave as our level of contact for essentially the most culture-defining songwriters and producers in Germany.”
Natascha Augustin
Added Augustin: “I’m so grateful to each Man and Lars for placing their belief in me, again from once I was first an A&R Supervisor and obtained to behave as our level of contact for essentially the most culture-defining songwriters and producers in Germany.”
“They gave me the liberty to broaden our publishing actions into the world of hip-hop and rap, and supported my collaboration with WM Germany to launch Atlantic Data Germany.
“Now that the label is established, I can absolutely give attention to my new function as MD of WCM Germany. I see myself as an advocate for songwriters and artists – preventing for his or her rights in a quickly altering world full of latest challenges.”
“This a major day for Warner Chappell Music. Germany is such an essential world market, and residential to a few of the world’s finest writers, producers and artists.”
Man Moot
Man Moot added: “This a major day for Warner Chappell Music. Germany is such an essential world market, and residential to a few of the world’s finest writers, producers and artists.
“We’re the primary home writer there because of the help that Natascha has given a technology of songwriters underneath Lars’s skilled steering.
“It’s nice that she now has a possibility to go up our enterprise in Germany, whereas Lars can commit extra time to driving our ongoing success within the Nordics.”
“I’m so excited for Natascha. We’ve been working in direction of this second over current years and I’m delighted she’s now stepping as much as the plate to run our German enterprise.”
Lars Karlsson
Lars Karlsson concluded: “I’m so excited for Natascha. We’ve been working in direction of this second over current years and I’m delighted she’s now stepping as much as the plate to run our German enterprise.
“She has been instrumental in our unimaginable success in Germany and so her promotion is genuinely-earned. I’m trying ahead to having extra time to give attention to our persevering with enlargement throughout the Nordics, the place we’ve revitalised our A&R staff and are signing some remarkably proficient songwriters.”Music Enterprise Worldwide
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