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What number of of you put on glasses?! Can we speak about plus dimension eyewear campaigns and choices? Taking problem with the “obtrusive absence of plus dimension illustration in eyewear campaigns and promoting,” plus dimension optician, Autianna Wilson has determined to do one thing about it. This plus eyewear designer and enterprise proprietor tapped into the facility of AI to think about a plus dimension eyewear marketing campaign!
“As an optician who identifies as black, queer, and plus-size, and has a robust following within the optical trade, I’ve at all times felt compelled to specific my opinions on varied subjects associated to inclusivity and variety.”
Autianna Wilson
Earlier than we dive into the marketing campaign, allow us to first introduce you to Autianna! Autianna Wilson, @opticalgoddess_, runs Eyewear Love Affair, a model that makes a speciality of each digital and in-person eyewear styling.
Autianna can also be a licensed optician and advocate for unbiased eyewear and is broadly often called the “Optical Goddess.” She lends her skilled steerage in choosing frames, shares her intensive information of lenses, and boldly offers candid opinions on eyewear and trend.
Apparently, Autianna has been engaged on launching her personal eyewear line and is decided to characteristic predominantly plus dimension individuals in her campaigns. She acknowledged the shortage of illustration in eyewear advertising and marketing and determined to have a bit of enjoyable with what she want to see.
“… as I refine my concepts for the road, I had a thought: what if I created an AI EYEWEAR CAMPAIGN showcasing distinctive eyewear designs and utilizing AI-generated representations of beautiful plus dimension people? My intention is to genuinely encourage eyewear designers and types to embrace extra variety of their advertising and marketing efforts.”
Autianna Wilson
We now have solely began to see the assorted ways in which AI can be utilized, however we’re beginning to see the facility of AI harnessed on this artistic means, particularly within the plus dimension house!
The Present Problem with Eyewear Designers and Manufacturers: The Want for Plus Measurement Eyewear Campaigns
What number of manufacturers or retailers have you ever seen that cater, embody, or characteristic plus dimension individuals in eyewear campaigns? Give it some thought. Whereas there are distinctive components in designing for plus faces, it is a phase of trend that largely goes unnoticed.
“Glasses are worn by individuals of all sizes and shapes, and it’s important to replicate this actuality in promoting. By solely showcasing skinny fashions, eyewear manufacturers inadvertently contribute to a distorted notion of who wears glasses, excluding a considerable portion of the inhabitants. Embracing variety by way of the inclusion of plus-size people would ship a robust message that glasses are for everybody.”
Autianna Wilson
The principle benefit of that includes plus dimension people in eyewear campaigns is the power to showcase how frames match on wider faces with distinctive facial options. From Autianna’s personal expertise, “Plus dimension individuals typically have extra distinguished cheekbones, broader noses, and different facial attributes that differ from these of thin fashions.”
By utilizing plus dimension fashions, manufacturers can reveal how their frames accommodate a wider vary of facial traits. This might empower potential plus dimension prospects to make extra knowledgeable buying selections. This method permits for larger transparency, as prospects can visualize how the frames will look on people with comparable facial buildings.
Wouldn’t you really feel extra assured buying from a model whose fashions appeared such as you? Realizing how an merchandise would look, marrying each trend and performance? We’d by no means get sufficient of those plus dimension eyewear campaigns. Nope.
Autianna additionally speaks to what eyewear advertising and marketing ought to appear to be: “Inclusive eyewear advertising and marketing ought to embody a variety of physique sorts, together with plus-size people, as a result of glasses should not restricted to skinny individuals alone. By showcasing various faces and our bodies, eyewear manufacturers can problem the dominant narrative and dismantle the dangerous ideologies…”
With that very best in thoughts, Autianna Wilson created this marketing campaign utilizing AI to assist her form the visuals of what she want to see, and it’s stunning! She continues, “True inclusivity goes past tokenism and requires real illustration of various ethnicities, physique sorts, and backgrounds. Eyewear manufacturers should take accountability for his or her position in perpetuating societal magnificence requirements and actively work in direction of making a extra inclusive and empowering advertising and marketing surroundings.”
We agree 1000%. Having illustration in each aspect of our lives is essential! From Magnificence campaigns, TV and Motion pictures to Clothes and now, Eyewear, with the ability to see oneself is essential and important to affirming our fantastic thing about our our bodies.
To be taught extra about Autianna and what providers she affords, go to Eyewearloveaffair.com!
What do you concentrate on this AI-generated plus dimension eyewear marketing campaign? The fashions, the appears to be like, the end result? Is that this a marketing campaign that might encourage you to buy from a selected eyewear model?
Higher but, what challenges do you’ve got in relation to purchasing for frames and glasses? Do YOU have any challenges that Autianna addresses on this marketing campaign?
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