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Common Music Group has promoted Manusha Sarawan to the position of Managing Director, Southern and East Africa.
In her new position, Sarawan will proceed to work intently with Adam Granite, UMG’s EVP, Market Improvement, to develop UMG’s roster of artists.
Sarawan is described by UMG as “an skilled enterprise chief, with a long time of expertise working on the intersection of enterprise and creativity” together with a number of years at Sony Music in South Africa.
She was most just lately Chief Working Officer at UMG Sub-Saharan Africa, the place she oversaw the day-to-day operations of the label.
Based on Common, at UMG South Africa, Sarawan “pioneered a digital-first method to enterprise that has been integral to the corporate’s success within the area as streaming has develop into an increasing number of widespread”.
As well as, she has performed a key position in negotiating the contracts with what UMG describes as, “a few of the most profitable African artists”.
UMG has lengthy had an lively presence throughout Arica.
The corporate notes that it was the primary main label to open places of work in Kenya, Cote d’Ivoire, Senegal, Cameroon, and Morocco, alongside its established operations in Nigeria and South Africa.
Elsewhere, in June 2022 Common Music Group (UMG) launched Virgin Music Label & Artist Providers in Africa.
In April final yr, legendary Jazz label Blue Notice Information and Common Music Group Africa launched Blue Notice Africa, devoted to signing Jazz artists from throughout the African continent.
“Manusha is ideally suited to creating the careers of our market-leading label roster – each regionally and internationally I can’t wait to see her go from energy to energy.”
Adam Granite, Common Music Group
Adam Granite, EVP, Market Improvement, mentioned: “I’m delighted to advertise Manusha to Managing Director for Southern and East Africa. She’s somebody I’ve identified since her days at Sony, and through her time at Common she has repeatedly proven her management abilities and robust enterprise acumen.
“Manusha is ideally suited to creating the careers of our market-leading label roster – each regionally and internationally I can’t wait to see her go from energy to energy.”
‘We’ve an incredible roster of expertise right here, and it’s an enormous privilege to get to work with our artists and our gifted crew to advertise African music on the world stage.”
Manusha Sarawan, Common Music Group
Manusha Sarawan, Managing Director, Southern and East Africa, added: “That is an extremely thrilling time for African music, because it continues to construct new audiences each right here and the world over.
‘We’ve an incredible roster of expertise right here, and it’s an enormous privilege to get to work with our artists and our gifted crew to advertise African music on the world stage.”Music Enterprise Worldwide
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