Gaurav Gupta is one courtier who requires no introduction. The style connoisseur has had an expansive legacy over time that has traversed residence floor and worldwide territories. His clientele have been recognized to sport his silhouettes at prestigious occasions just like the Oscars, Pageant de Cannes, the Emmy Awards, and the Tony Awards. Futuristic in its method however rooted in Indian aesthetics and traditions, these are the model aesthetics he needs to showcase to the world. Through the years, he has designed for not solely Bollywood superstars resembling Aishwarya Rai Bachchan, Priyanka Chopra Jonas and Deepika Padukone, however his profession additionally boasts among the greatest Worldwide stars he has designed for, with names resembling Cardi B, Jennifer Hudson, Lizzo, and Megan The Stallion, to call a couple of. The ace designer speaks concerning the inspiration for creating this world, making India proud far and vast on international ranges and what makes his model a beeline for stars to grace such esteemed occasions.
The Oscars, Emmys, Cannes, Tonys, Grammys—there’s no coveted Worldwide platform the place a Gaurav Gupta design hasn’t been showcased—do you recall the preliminary section of gaining this momentum?
I believe it began 5 years in the past with Saweetie. After which Megan Thee Stallion wore us for The Oscars and from then on it began like wildfire. Cardi B then wore us for the primary time for her music video No Love, Jennifer Hudson wore us for Producers Guild, after which we began gaining momentum, one after the opposite, after we began working with Maison Bose.
Your model is each futuristic and in addition deeply Indian at its core…
It’s been over 18 years that I’ve carved the world of Gaurav Gupta, which is Indian at its core and boundless in its kind. We have now mastered the artwork of merging indigenous Indian development and adorning methods with our concept of the long run. Whether or not it’s the standard textiles, or historical Indian embroideries like zardozi, aari work, nakshi, dabka, and many others., we’ve got used all that to invent and reinvent our future primitive aesthetic.
Not solely Worldwide stars however your shopper checklist has Indian stars who’ve worn your design at Worldwide occasions. Inform us the way you inculcate your Indian roots when designing for them.
It’s at all times a collaboration once you design such icons. And inculcating our Indian roots is one thing that the model already has in its DNA.
Your designs signify sculptural silhouettes merging a poetic and theatrical language.
This distinctive aesthetic has advanced over time by way of a mixture of my private experiences, artistic influences and a deep ardour for pushing the boundaries of vogue. I’m grateful for my expertise at Central Saint Martins, the place I learnt the way to really categorical myself by way of artwork.
You’ve had a showcase at London’s Animal Ball 2019, hosted by The Prince of Wales and The Duchess of Cornwall. Inform us about that royal expertise.
I’m glad to be a part of The Elephant Household and help them of their efforts in direction of animal welfare and safety. It was an exquisite expertise to see what the organisation does to assist save our hurting ecosystem. I notably bear in mind assembly Dame Vivian Westwood. I spent three hours speaking to her about local weather change and initiatives to fight it.
Do you recall your first large showcase within the West?
We made our debut at Paris Couture Week in January this 12 months. The expertise has been exhilarating. It’s really been magical. We showcased our spring-summer 2023 couture assortment referred to as Shunya. We wished to make it a sustained exercise and proceed the magic. We then showcased our autumn-winter couture 2024 assortment referred to as Hiranyagarbha and I really feel we’re simply getting began.
Inform us the inspiration for selecting the theme of Beginning of Venus for Aishwarya Rai Bachchan’s outfit at Cannes this 12 months.
The robe was our interpretation of Sandro Botticelli’s well-known portray Beginning of Venus, with the shell-like construction behind the shoulder symbolising Venus’s rise from the scalloped shell. It took 20 days and over 100 craftspeople to create what got here to be an emblem of hope, start and wonder after the powerful occasions the world had confronted throughout COVID 19.
I believe there may be this brown motion occurring throughout the globe. The world is lastly standing up and noticing that India isn’t just about vibrant embroidery, elephants, and the Taj Mahal. I believe this provides a lens to how the world perceives us and there’s one thing for everybody to remove—from designers to artists, college students, entrepreneurs, and many others. World growth and recognition are main takeaways from such occasions as the truth that we are actually retailing at Neiman Marcus and Moda Operandi, dressing international culturists the world over, and many others.