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The UK workplace of France-headquartered digital music firm Consider has fashioned a long-term partnership with Mahogany, the worldwide music model behind video channels Mahogany Periods, COVERS and Lagoon.
The “long-term label options partnership,” because it’s being referred to as, will see Consider deal with international distribution for Mahogany’s channels in addition to its document label, Mahogany Data.
The partnership types a springboard for the launch of Mahogany’s distribution service for DIY artists, Mahogany Songs. The corporate beta-tested the distro service in 2021, and says it expects a full launch within the subsequent few months.
Supported by Consider, Mahogany Songs will present “digital distribution for the rapidly-expanding international group of unsigned artists,” via partnerships with Spotify, Apple Music, YouTube Music, Amazon Music and different platforms, the corporate stated in a press release issued on Thursday (January 11).
The Mahogany Periods YouTube channel launched in 2010, and has constructed a subscriber base of 915,000 with its stripped-down stay performances.
It has developed a fame for being a launchpad for musical careers, together with these of Billie Eilish, George Ezra, Flume, Michael Kiwanuka, Rag’n’Bone Man, Leon Bridges, Birdy and others.
New performances on the channel in 2023 included Ed Sheeran, Jacob Collier, Florence Pugh, Barry Can’t Swim and Mahalia.
Sister channel COVERS, which options up-and-coming artists performing covers of songs from well-liked artists, has amassed practically 25,000 followers on YouTube.
The model launched its Mahogany Recordings label in 2017, and as we speak the label represents a roster of up-and-coming artists equivalent to KAWALA, Mannequin Man, Toby Johnson and RoRo.
The corporate has additionally partnered with a lot of charities and types to ship curation, content material, licensing and occasions, amongst them luxurious retailer conglomerate LVMH (Louis Vuitton, Givenchy, Marc Jacobs and others), Spotify, BMW and the British Crimson Cross.
“Partnering with Consider marks a pivotal section of development and growth for Mahogany, as we advance our operations to serve unbiased artists globally.”
Mark Murdoch, Mahogany
Mahogany will work with Consider’s viewers growth crew “to develop the worldwide attain of its imprints throughout established and growing markets, and to develop their content material into new territories, genres and audio-visual codecs,” the businesses stated.
“Partnering with Consider marks a pivotal section of development and growth for Mahogany, as we advance our operations to serve unbiased artists globally,” Mahogany Founder and CEO Mark Murdoch stated in a press release.
Mahogany Managing Director James Gaster added that the corporate is “massively excited” by the partnership with Consider.
“Because of their worldwide attain, infrastructure and market-leading tech this partnership permits us to level-up our ambitions as we develop our providing to unsigned and rising artists on a world scale, and we sit up for spotlighting among the world’s most enjoyable new abilities via distribution and content material collaborations,” Gaster stated.
“Mahogany is a very unbiased and forward-thinking music firm,” commented Ben Rimmer, Regional Director, Consider UK & Northern Europe
“James and Mark have constructed an enormous viewers for his or her manufacturers and bands and to be in long run partnership with such an artist-friendly, formidable, and entrepreneurial duo is strictly the place we wish to be.”
For Consider the partnership marks one other strengthening of its UK label roster, which expanded in current months with the signings of dance labels Hospital Data and Rinse.
Consider, which payments itself as “one of many world’s main digital music firms,” has expanded into varied international markets lately, most not too long ago into Japan final fall with the opening of a Tokyo workplace.
“James and Mark have constructed an enormous viewers for his or her manufacturers and bands and to be in long run partnership with such an artist-friendly, formidable, and entrepreneurial duo is strictly the place we wish to be.”
Ben Rimmer, Consider
The corporate has amassed a lot of manufacturers within the music world, together with distro service TuneCore, indie distributor Groove Assault, and rock and steel label Nuclear Blast.
It’s additionally transferring into music publishing, having acquired UK-headquartered publishing platform Sentric within the spring of 2023, a transfer the corporate stated is “a primary step for Consider in rolling out a world and complete publishing enterprise.”
The corporate, which now counts 1,720 staff in additional than 50 nations, together with 45 UK workers, recorded revenues of USD $800 million in 2022, and $234 million in Q3 of 2023, which marked a 9.1% YoY improve, or 7.5% YoY on an natural foundation.Music Enterprise Worldwide
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